Brothers Aytekin and Uğur Asilsoy grew the brand from one shop in Bestekar, Ankara, opened in 2017. Branches now run across Ankara and in Malatya, Alanya, Dalaman Airport, and Dubai, and the Suadiye shop opened in March 2020.
They roast green coffee from Guatemala, Brazil, Peru, and Honduras in house, and single origins have included Ethiopia Lalesa and Rwanda Akagera. The signature coco latte comes in a coconut shell, and the chocolates are made on a Belgian chocolate base, including ruby and lime.