Founder İbrahim Demir set it up after a management job at BTA Food & Services, which runs food service in 19 airports. Everbean, the brand's own roastery in Kağıthane, roasts Rwandan Bourbon grown at about 2,000 metres, alongside lots from Ethiopia, Sumatra, Brazil, and Mexico. Single origins include Guatemala Huehuetenango and Rwanda Karambi, which is also bottled as a cold brew.
The name joins the French noir and the English pit, meaning a coffee stop. Its Istanbul shops are in Pera and Moda.